3 Tips To Help You Develop Your Social Media Strategy
February 16, 2010
Before you “jump in” to social media, here are three quick tips:
1. Know your target market:
- What keeps them awake at night? Where do they hang out? What do they read? What is their demographic?
2. Know what you want to do with the social networking site you choose:
- For example, if you choose Facebook, develop what you want your Fan Page to do (do you want to drive people to your website?) and how you want it to look before you start.
3. Be a “social media voyeur”:
- Spend 15 minutes a day – get on Twitter, Facebook, etc. and see what other people are doing. See what your competition is doing. What do you like or dislike about what they are doing?
Norma Dompier, Business Consultant/Coach, RedBike International