3 Tips To Help You Develop Your Social Media Strategy
February 16, 2010
Before you “jump in” to social media, here are three quick tips:
1. Know your target market:
- What keeps them awake at night? Where do they hang out? What do they read? What is their demographic?
2. Know what you want to do with the social networking site you choose:
- For example, if you choose Facebook, develop what you want your Fan Page to do (do you want to drive people to your website?) and how you want it to look before you start.
3. Be a “social media voyeur”:
- Spend 15 minutes a day – get on Twitter, Facebook, etc. and see what other people are doing. See what your competition is doing. What do you like or dislike about what they are doing?
Norma Dompier, Business Consultant/Coach, RedBike International
Twitter – More Than Just Internet Social Networking
February 16, 2010
There are some great things about Twitter. It contains a plethora of information on just about anything you are interested in. And, it’s a great place to meet people – in the flesh! It’s called a “Tweet-up“ and it has been a fun way to meet and socialize with interesting local people that you may never have been able to meet anywhere else.
So, is Twitter – or Facebook, LinkedIn, etc. – this generation’s social club? My parents belonged to a bunch of “social networking” clubs: American Legion; Moose Lodge; Mason’s; Eastern Star; Shriner’s; Swedish Club… and there were probably others. These weren’t professional business networking organizations, or church, or their kid’s school associations. They joined a variety of organizations to meet other people to have fun, and, well – socialize.
Where do people socialize outside the business world? I’m realizing my “social” activities are mostly business networking. My husband and I are members of the Harley Owner’s Group and have made some great friends there. I’ve met people through my work that are now friends. We live in a world where we are all so “busy” and don’t find time for socializing. And, a lot of the social clubs my parents belonged don’t appeal to me.
I’ve heard lots of people (including myself!) cringing when they think of some of the on-line social networking - “it takes too much time”, “it’s too hard”, “it’s just too overwhelming”… Then, I think of my parents and all the clubs they belonged to. They looked at it as fun and a way to meet interesting people “outside of the street on which they lived”.
At one time I was in the perspective of thinking of Twitter as this nebulous on-line cumbersome “thing” that would take up a lot of time. One of the perspectives I’m taking now is that it’s a way to meet fun, interesting people. Also, it’s a way to learn great information about things I am passionate about from people all around the world that I would not normally run into in my daily life.
And the biggest, greatest thing about Twitter – if I need help with something, and send out a tweet about it, I can instantly get between 1 and 100 responses back from people who are truly wanting to help or have the answer.
The tweet-ups are a lot of fun, and I’ve met some very cool people. So, what do you think? Is Twitter/Facebook/etc. “the next generation” of our parent’s/grandparent’s social clubs?
Norma Dompier, Business Consultant/Coach, RedBike International